If you are running a local business, you would surely like to make it as much successful as possible. For this, you first need to concentrate on promoting your offerings.
Yes, whether you are into a product-based or service-based business, you first need to concentrate on how you can make it popular among targeted group of users or customers.
However, there could be various ways to promote a business, but the most effective one is internet.
Are you still in dilemma?
If so, then you need to check out stated below top 7 tips to promote local business online in India.
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Promote on Social Media
However, there are various options available online to go with when it comes to promoting a business on the internet, but most of these options could be very expensive.
If you don’t have adequate budget for promotion and marketing, you need to start with free social media platform. For instance, you can create a free business page on Facebook to promote your business on Facebook.You can also use Twitter, LinkedIn and other social media platforms to promote your local business on the internet.
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Popular Social Media Sites in India
Promote on Free Video Sharing Sites
There is no doubt that visual always has more power than written promotion. Thus, you are advised to concentrate on promoting your business on various free video sharing sites such as YouTube.
For this, you need to create appealing video containing information about your product or service.
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Popular Video Sites in India
Online Press Release Distribution
One of the major factors to promote a business on the internet is distributing press releases. For this, you need to get in touch with a few top media premises. Here, you need to submit informative press releases that should be distributed throughout the world. It is certainly a great way to promote a local business.
Popular Press Release Sites in India
- News Wire Today
- PR Zoom
- Did You Knew
- Click Press
- Find other Free Press Release Sites in India at YourStory Article
Create a Website or Blog
If you want to attract online users or customers towards your products or services, you first need to create a website or blog for the same. With the help of a blog or website, you can easily highlight positive aspects of your products and services.
Actually, a website on the internet is a face of your business. It is an effective way to attract potential customers or users towards your offerings.
Popular Non-Coding Ways to Create Blog/WebSite
Unveil the Power of Classified Sites
If you want to promote local business online successfully, you first need to unlock the power of classified websites. If you are assuming that by merely creating a website, you can be able to derive huge traffic towards your site, you need to get rid of this confusion. For this, you also need to list your business on a local classified website.There are several Local Business listing sites or Local Business Search Engines in India, Such as Justdial, IndiaMart etc.
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Popular Local Business Listing Sites in India
Local Search Engine Optimization
When it comes to expanding business online, you aren’t supposed to ignore the importance of search engine optimization (SEO). It is certainly the best way to derive huge targeted traffic towards a website or blog.
List Your Site on Google Business , and verify to show your business on Google map and local search results.
Online Advertising for Local Business
It, without any doubt, is the most effective way to promote a local business on the internet. You can place ads on a classified website about your business. For this you need to find out right business directory or site that have your targeted customers or prospects. For Example if you are a manufacturer then list your business on TradeIndia. If You are a civil engineering companies in delhi then List on KeyVendors.
In Shorts, Choose Right Platform that fits your business. Not all sites have your targeted audience.
How can I promote my business online with no money?
It’s not easy to business marketing without spending money, but there are several examples out there about “ZERO Marketing cost success”.I chose some great ideas that could do wonder without money.. 1- Plan humorous video content or social media posts make sure it has high virality factors. There is no sure shot formula of being viral but planned content with strategic distribution could make this happen. 2- Use User-generated content to bring traffic. To understand success science behind user generated content you should read about growth history of Quara & Youtube. 3- Get yourself a digital marketing mentor. Provide training to your employees. Because skilled team could save money. 4- Harness the power of social media channels like facebook, twitter and instagram 5- Hire Social Media Influencers ( brand ambassadors) 6- Promote customer referral programs ( Read about dropbox success) 7- Affiliate program ( read about mesho ecommerce app )
What are the types of promotion?
1 Advertising 2 Sales Promotion 3 Personal Selling 4 Publicity
Where can I advertise my business for free?
Facebook, Quora, Twitter, Instagram, Google SEO , Google My Business, Email signature, whatsapp groups, Whatsapp Stories,Youtube videos, Podcasts, blogging