Everything solid was gone. Media, consumers, companies, and digital network technologies are reshaping the ecological environment of marketing communications. Advertising, marketing, branding, and digital network technology are completely subverting existing concepts, models, occupations, and even industries.
The smart brand of the future is the master switch of society and economy, and an intelligent system that connects productivity and consumption. Future smart brands can communicate, learn, understand, create, evolve, have emotions, likes and dislikes, and have relationships. They coexist and coexist with consumers in a life form with temperature.
Brand intelligence (Brand Intelligence) refers to injecting life traits and wisdom genes into brands through digital network technology. It is the ultimate direction of the current digital marketing tide.
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Digital Marketing Course Syllabus PDF
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Digital marketing refers to the use of digital networks and multimedia interactive terminals as the carrier, the intelligent concept of brand reconstruction as the core concept, and the cumulative upgrade of brand relationships as the ultimate goal to meet the needs of any consumer at any time, any place, Any marketing communications campaign and its process for the purpose of requiring information about brands, products and services.
Just like the survival of the fittest in the natural world and survival of the fittest, brand evolution is a natural selection process, exciting and cruel. No matter how brilliant the past, no matter how long history, a large number of original brands that cannot evolve into smart brands will die out in the market.
This Digital marketing course in jabalpur course is future-oriented and current-oriented. If you are willing to start from the present, embrace the future with us, explore the future, and create the future, then you will find:
- This is a course that connects “technology” and “creativity”. We will explore the human genes, philosophical context and business logic behind the development of technology. We will also show the possibilities that technology brings to creativity.
- This is a course connecting “theory” and “practice”. We will explore the traceability, inheritance and development of digital marketing theory, how artificial intelligence is combined with brand marketing communication, what smart brands will be in the future , and the three stages of brand intelligence 1.0 , 2.0 , and 3.0 development. At the same time, we will also comprehensively display the eight major areas of current digital marketing applications : interactive display, game play, mobile positioning, search response, social emotion, e-commerce, content symbiosis, and collaborative innovation.